It was the summer of 1992. The PITTSBURGH PENGUINS had just completed two consecutive Stanley Cup victories. Enter a controversial new owner and a controversial new logo. Now, the company that Howard Baldwin hired to design that new mark is taking a look back at how it all came together.
First of all, believe it or not, it wasn't Baldwin's idea to rebrand the Penguins in the first place. He was just following through on a plan that had already been set in motion prior to his arrival. Vance Wright Adams was the Pittsburgh firm he called upon to come up with the team's modern new look.
And no matter what you think of that look, it's always refreshing to see the design process and some of the options that were rejected on the way to the final look. Vance Wright Adams is now sharing a few of them with all of us two decades later.
The one with "PENS" across the front will haunt our nightmares forever.
More pics, information and a video at Icethetics.